top of page
WORK
Kailin has provided her creative leadership, strategic writing, and design-thinking skills to a variety of industries. These include consumer-packaged goods, health care, education, technology, beauty, pet care, entertainment, sports, automotive, outdoor gear, and food and beverage. Select a work example or case study to learn more.
 Thought Leadership • Conference Speaker • Trainings & Workshops |  Content Design Manager • UX Product Design Leader • Practice Builder |  Outdoor Retail • UX Content Design • A/B Testing • Forms & Accounts |
|---|---|---|
 Outdoor Retail • Qualitative Testing • UX Content Design |  Automotive • Content Strategy • Personalization • Specs & Guide |  Automotive • Content Strategy • Design System • Internationalization |
 Candy • E-commerce Content • Digital Shelf Strategy • Shopper Trends |  Candy • PDP SEO • PIM Tools • Content Development Processes • Training |  Food • Content Direction • E-commerce Strategy • Share of Shelf |
 Alcohol • Seasonal PDP Content • Product Launches • Retailer Algorithms |  Beauty • E-commerce Innovation • UX • Content Strategy • PDP Copy |  Pet Care • E-commerce Innovation • SEO • Content Strategy • Articles |
 Health & Beauty • E-commerce Process Innovation • Content Operations |  Pet Food • Creative Direction • Digital Shelf Optimization • Compliance |  Consumer Health • SEO Strategy • Content Development • Article Library |
 Health Care • Search Behavior Research • Content Optimization Strategy |  Health • Creative Concepting • DTC Site • Digital & Print |  Sports • SEO Strategy • Content Development • CMS Publishing |
 Home & Kitchen • Social Media • E-commerce • Articles & Recipes |  Bourbon • Website Content • Digital Strategy |  Corporate Communications • Annual Report • Content Strategy • Training |
 Entertainment & Media • UX • Corporate Content • Talent Acquisition |  CPG Brands • CRM Program • Articles • Email Newsletters |  CPG Brands • Coupon Program • Landing Pages • Corporate Giving |
 Vision & Eye Care • Luxury & Designer Brands • Digital Copywriting |  Eyewear • Technology • Copywriting • Digital Ads • Quiz Content |  Higher Education • Creative Concepting • Digital & Print • B2B & B2C |
 Health Insurance • Print & Digital Marketing • B2B & B2C |  Education • Campaign Strategy • Logo Design • Digital, Print & OOH |  Toys & Games • Copywriting • Digital Ads • Product Relaunch |
 CPG Brand • Product Launch • Website & Digital Promotions • Social Media |  CPG Brand • Product Pages • Sweepstakes • Digital Ads • Poster Creator |  Automotive • Technical Writing • Educational Articles • SEO Content |
 Automotive • Research • Personas • Features & Functions Workshop |  Automotive • Content Audit • Content Strategy • Site Map Refinement |  Technology • SEO Assessment • E-commerce Content Strategy |
bottom of page