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WORK

Kailin has provided her creative leadership, strategic writing, and design-thinking skills to a variety of industries. These include consumer-packaged goods, health care, education, technology, beauty, pet care, entertainment, sports, automotive, outdoor gear, and food and beverage. Select a work example or case study to learn more.

Digital Thought Leadership & Training Facilitation

Thought Leadership • Conference Speaker • Trainings & Workshops

Practice Leadership & Team Management

Content Design Manager • UX Product Design Leader • Practice Builder

Streamlined Customer Sign-in Options

Outdoor Retail • UX Content Design • A/B Testing • Forms & Accounts

Outlet Callout Content Testing & Optimization

Outdoor Retail • Qualitative Testing • UX Content Design

Global Automotive Content Personalization Strategy & Playbook

Automotive • Content Strategy • Personalization • Specs & Guide

Global Automotive Home Page Personalization & Localization Pilot

Automotive • Content Strategy • Design System • Internationalization

Chocolate Candy E-commerce Digital Shelf Strategy

Candy • E-commerce Content • Digital Shelf Strategy • Shopper Trends

Chocolate Candy E-commerce Digital Shelf Management

Candy • PDP SEO • PIM Tools • Content Development Processes • Training

CPG Food E-commerce Share of Shelf Growth

Food • Content Direction • E-commerce Strategy • Share of Shelf

Beer & Seltzer E-commerce Digital Shelf Strategy

Alcohol • Seasonal PDP Content • Product Launches • Retailer Algorithms

Amazon Innovation: Beauty Partnership

Beauty • E-commerce Innovation • UX • Content Strategy • PDP Copy

Amazon Innovation: Pet Care Partnership

Pet Care • E-commerce Innovation • SEO • Content Strategy • Articles

Health & Beauty Universal Content Template for Efficiency

Health & Beauty • E-commerce Process Innovation • Content Operations

Pet Food E-commerce Content Direction & Strategy

Pet Food • Creative Direction • Digital Shelf Optimization • Compliance

Consumer Health Article Library Optimization

Consumer Health • SEO Strategy • Content Development • Article Library

T-cell Immunotherapy Technology Discoverability Playbook

Health Care • Search Behavior Research • Content Optimization Strategy

Custom Vitamin Service Launch Campaign

Health • Creative Concepting • DTC Site • Digital & Print

English Premier League Club U.S. Content

Sports • SEO Strategy • Content Development • CMS Publishing

Global Food Manufacturer Corporate Website Redesign

Corporate Communications • Annual Report • Content Strategy • Training

Entertainment & Media Corporate Careers Site

Entertainment & Media • UX • Corporate Content • Talent Acquisition

Educational CRM & Coupon Program

CPG Brands • CRM Program • Articles • Email Newsletters

Corporate Philanthropy Promotion

CPG Brands • Coupon Program • Landing Pages • Corporate Giving

Eye Care Brand Website & Digital Copy

Vision & Eye Care • Luxury & Designer Brands • Digital Copywriting

Virtual Eyewear Try-on Tool

Eyewear • Technology • Copywriting • Digital Ads • Quiz Content

Supply Chain Management Education Program Marketing Campaign

Higher Education • Creative Concepting • Digital & Print • B2B & B2C

Vision Insurance Member & Provider Marketing

Health Insurance • Print & Digital Marketing • B2B & B2C

School Recruitment Marketing Strategy & Execution

Education • Campaign Strategy • Logo Design • Digital, Print & OOH

Nostalgic Toy Relaunch Display Ads

Toys & Games • Copywriting • Digital Ads • Product Relaunch

Greek Yogurt Product Launch & Digital Marketing Campaign

CPG Brand • Product Launch • Website & Digital Promotions • Social Media

Kids’ Yogurt Brand Site & Sweepstakes

CPG Brand • Product Pages • Sweepstakes • Digital Ads • Poster Creator

Trucking Tire Education Articles for Search Optimization

Automotive • Technical Writing • Educational Articles • SEO Content

Automotive Maintenance Customer Research & Website Redesign

Automotive • Research • Personas • Features & Functions Workshop

Global Automotive Parts Site Audit & Content Strategy

Automotive • Content Audit • Content Strategy • Site Map Refinement

Technology Content Need States & Search Assessment

Technology • SEO Assessment • E-commerce Content Strategy

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