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WORK
Kailin has provided her creative leadership, strategic writing, and design-thinking skills to a variety of industries. These include consumer-packaged goods, health care, education, technology, beauty, pet care, entertainment, sports, automotive, outdoor gear, and food and beverage. Select a work example or case study to learn more.
![]() Thought Leadership • Conference Speaker • Trainings & Workshops | ![]() Content Design Manager • UX Product Design Leader • Practice Builder | ![]() Outdoor Retail • UX Content Design • A/B Testing • Forms & Accounts |
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![]() Outdoor Retail • Qualitative Testing • UX Content Design | ![]() Automotive • Content Strategy • Personalization • Specs & Guide | ![]() Automotive • Content Strategy • Design System • Internationalization |
![]() Candy • E-commerce Content • Digital Shelf Strategy • Shopper Trends | ![]() Candy • PDP SEO • PIM Tools • Content Development Processes • Training | ![]() Food • Content Direction • E-commerce Strategy • Share of Shelf |
![]() Alcohol • Seasonal PDP Content • Product Launches • Retailer Algorithms | ![]() Beauty • E-commerce Innovation • UX • Content Strategy • PDP Copy | ![]() Pet Care • E-commerce Innovation • SEO • Content Strategy • Articles |
![]() Health & Beauty • E-commerce Process Innovation • Content Operations | ![]() Pet Food • Creative Direction • Digital Shelf Optimization • Compliance | ![]() Consumer Health • SEO Strategy • Content Development • Article Library |
![]() Health Care • Search Behavior Research • Content Optimization Strategy | ![]() Health • Creative Concepting • DTC Site • Digital & Print | ![]() Sports • SEO Strategy • Content Development • CMS Publishing |
![]() Home & Kitchen • Social Media • E-commerce • Articles & Recipes | ![]() Bourbon • Website Content • Digital Strategy | ![]() Corporate Communications • Annual Report • Content Strategy • Training |
![]() Entertainment & Media • UX • Corporate Content • Talent Acquisition | ![]() CPG Brands • CRM Program • Articles • Email Newsletters | ![]() CPG Brands • Coupon Program • Landing Pages • Corporate Giving |
![]() Vision & Eye Care • Luxury & Designer Brands • Digital Copywriting | ![]() Eyewear • Technology • Copywriting • Digital Ads • Quiz Content | ![]() Higher Education • Creative Concepting • Digital & Print • B2B & B2C |
![]() Health Insurance • Print & Digital Marketing • B2B & B2C | ![]() Education • Campaign Strategy • Logo Design • Digital, Print & OOH | ![]() Toys & Games • Copywriting • Digital Ads • Product Relaunch |
![]() CPG Brand • Product Launch • Website & Digital Promotions • Social Media | ![]() CPG Brand • Product Pages • Sweepstakes • Digital Ads • Poster Creator | ![]() Automotive • Technical Writing • Educational Articles • SEO Content |
![]() Automotive • Research • Personas • Features & Functions Workshop | ![]() Automotive • Content Audit • Content Strategy • Site Map Refinement | ![]() Technology • SEO Assessment • E-commerce Content Strategy |
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