ABOUT KAILIN WITTE
With a strategic brain and creative heart, Kailin Witte has a wide range of experiences and specialties in digital marketing and advertising. At her roots, she's a creative leader, conceptual thinker, and skilled copywriter. She has a flair for developing insightful campaigns, simplifying complex ideas, crafting engaging content and optimizing for search.
Working as a content group director and SEO writer, she managed a large team of strategic content developers, technical writers and commerce content experts. She enjoys leading and investing in the professional development of her teammates through management, mentoring and coaching.
Kailin is currently a Lead UX Writer at REI. She enjoys helping grow the content design practice within the co-op, as well as developing content strategies to enhance digital user experiences—based on testing, data and consumer insights—for this leading retailer.