With a strategic brain and creative heart, Kailin Witte has a wide range of experiences and specialties in digital marketing and advertising. At her roots, she's a creative leader, conceptual thinker, and skilled copywriter. She has a flair for developing insightful campaigns, simplifying complex ideas, crafting engaging content and optimizing for search.

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Working as a content group director and SEO writer, she managed a large team of strategic content developers, technical writers and commerce content experts. She enjoys leading and investing in the professional development of her teammates through management, mentoring and coaching.

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Kailin is currently a Lead UX Writer at REI. She enjoys helping grow the content design practice within the co-op, as well as developing content strategies to enhance digital user experiences—based on testing, data and consumer insights—for this leading retailer.