With a strategic brain and creative heart, Kailin Witte has a wide range of experiences and specialties in digital marketing and advertising. At her roots, she's a creative leader, conceptual thinker, and skilled copywriter. She has a flair for developing insightful campaigns, simplifying complex ideas, crafting engaging content and optimizing for search.

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Working as a content group director and SEO writer, she managed a large team of strategic content developers, technical writers and commerce content experts.

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Kailin is currently the Content Design Manager at REI. She manages the content design team—coaching individuals, training groups and collaborating with leadership—to increase team capabilities and elevate the UX writing and product design practices at the co-op. Utilizing testing, data and consumer insights, Kailin also directly leads content strategy across three digital product teams to optimize customer experiences for this leading retailer.