ABOUT KAILIN WITTE

With a strategic brain and creative heart, I have a wide range of experiences and specialties in digital marketing and advertising. At my roots, I'm a creative leader, conceptual thinker and skilled copywriter. I have a flair for developing insightful campaigns, simplifying complex ideas into meaningful messaging, crafting engaging copy and optimizing content for search.

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Working as both a copywriter and content strategist, I enjoy digging deep into analytics, uncovering insights and creating the best content experience for each target audience. I also relish opportunities to teach, coach, mentor and share my knowledge with others. In fact, I have experience speaking to various Cincinnati professional groups, sharing my content and SEO knowledge. My previous speaking engagements include:

• Midwest UX Conference 2017 (Full Session Speaker)

• Cincinnati Content Professionals

• Cincinnati IxDA (Interaction Design Association)

• The Brandery (Startup Accelerator)

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I am the director of the Performance Content team at VMLY&R in Cincinnati, Ohio (formerly Rockfish Interactive). I manage a team of strategic writers, specializing in optimizing digital content for conversion and results. I also am a leader within our Discoverability group, coaching and helping direct a larger group of organic search and paid search experts.

Kailin Witte (pronounced "witty")